
Within 24 hours of your experiment’s launch you’ll start seeing data on the
Results page.
Video Breakdown
CodeSandbox: You can see the exact working code to help with
implementation
here
Dashboard Screen
On your Dashboard, you will see the tracking of your workspace analytics for:Boosted Revenue
, Customers Gained
, and Total Visitors
.

Overview Screen
Within each experiment, the initial screen shares details such asexperiment period
, control group
, and treatment group
:

Customer Journey Tables
The customer journey tables act as a comprehensive view of the customer funnel. For simplicity, we’ve broken up experiment results into three tables:- Initial Conversion: for understanding visitors rates as the top of the funnel. Metrics are used as a way to predict future conversion rates.
- Paid Conversion: for understanding how your initial conversion trends are translating into new paying customers.
- Revenue: for understanding the impacts of two others tables on metrics such as monthly recurring revenue (MRR) and lifetime value (LTV)


Metric Definitions
Total Visitors
The total amount of visitors that have seen your pricing.
Paid Customers
Users that subscribe to your plan.
Converted to Paying
The number of users who convert to paying subscribers.
Active Subscribers
The number of subscribers with an active plan.
Churned Subscribers
The number of customers who were previous subscribers but have since cancelled
their plan (note: relevant for one-time products).
Realized LTV (revenue)
The total revenue you’ve received from each experiment variant.
Realized LTV per visitor
The total revenue you’ve received from each experiment variant, divided by the
number of total visitors.
Realized LTV per paying customer
The total revenue you’ve received from each experiment variant, divided by the
number of paying customers in each variant.
Total MRR
The total amount of monthly recurring revenue (MRR) gained from the experiment
variant.
Only new users are included in the results to keep your control and treatment
cohort equal.
FAQs
What happens to customers that were enrolled in an experiment after it’s been stopped? New customers will no longer be enrolled in an experiment after it’s been stopped, and customers who were already enrolled in the experiment will begin receiving theDefault Offering
if they reach a paywall again.
At the moment, we do not continously track customer behaviours after the experiment has terminated.
How can I review the individual customers who were enrolled in my experiment?
We are currently working on a Get
or Create Subscriber
endpoint which will be able to help you determine if an individual subscriber was enrolled in an experiment, and can then pass that fact to other destinations like an analytics provider like Amplitude & Mixpanel, or your own internal database.
In the meantime, you can ensure consistency of price per user by adding the uniqueId
to our endpoint in Code.