> ## Documentation Index
> Fetch the complete documentation index at: https://docs.1price.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Increase Prices

> Systematically increase your price on your products

The following is a guide on how to use 1Price to do price increase experiments.

### Experiment Reasoning

> Most founders drastically **underprice** their products. In most cases, you can price your product 200% higher while maintaining the same influx of customers. <br /> <br /> By using 1Price to do price experiments, you can confidently optimize your price to a select cohort of users then analyze the results.

### Step 1: Create New Price

Login to your [Stripe Dashboard](https://dashboard.stripe.com/dashboard). Navigate to [Product Catalog](https://dashboard.stripe.com/products) then select the Product you want to add a new price to.

<Frame>
  <img src="https://mintcdn.com/1price/LkGW1g4FkKzLHgqa/images/StripeProduct.png?fit=max&auto=format&n=LkGW1g4FkKzLHgqa&q=85&s=14496cb8aafb44c03172ddeae752bf90" style={{ borderRadius: "0.5rem" }} width="2240" height="1044" data-path="images/StripeProduct.png" />
</Frame>

<Note>
  You can currently only create a new price on Stripe Dashboard. In the near
  future, you will be able to create Stripe prices on 1Price directly.
</Note>

Then import the newly created price from the [Import Page](https://app.1price.co/import)

<Frame>
  <img src="https://mintcdn.com/1price/LkGW1g4FkKzLHgqa/images/ImportIncrease.png?fit=max&auto=format&n=LkGW1g4FkKzLHgqa&q=85&s=5eef9e54b590a6d24e5aa084ecadb7ab" style={{ borderRadius: "0.5rem" }} width="2230" height="783" data-path="images/ImportIncrease.png" />
</Frame>

### Step 2: Update Plan & Offer

Build or update a [Plan](/build/plans) that links to the newly imported price.

<Frame>
  <img src="https://mintcdn.com/1price/LkGW1g4FkKzLHgqa/images/PlanIncrease.png?fit=max&auto=format&n=LkGW1g4FkKzLHgqa&q=85&s=2476da46bb85c72003a57eb2338f14bc" style={{ borderRadius: "0.5rem" }} width="1562" height="1226" data-path="images/PlanIncrease.png" />
</Frame>

Then, create a new [Offer](/build/offers) that includes the Plan.

<Frame>
  <img src="https://mintcdn.com/1price/LkGW1g4FkKzLHgqa/images/OfferIncrease.png?fit=max&auto=format&n=LkGW1g4FkKzLHgqa&q=85&s=56371af63274c8f231831642168fc98f" style={{ borderRadius: "0.5rem" }} width="1874" height="1196" data-path="images/OfferIncrease.png" />
</Frame>

### Step 3: Start Experiment

Build a new [Experiment](/build/firstExp) comparing the two Offers.

<Frame>
  <img src="https://mintcdn.com/1price/LkGW1g4FkKzLHgqa/images/StartExperiment.png?fit=max&auto=format&n=LkGW1g4FkKzLHgqa&q=85&s=09d64eb834523a5cd02a92668943ba6e" style={{ borderRadius: "0.5rem" }} width="1600" height="919" data-path="images/StartExperiment.png" />
</Frame>

Finally, start the experiment and see the [Results](/build/results) after 24 hours.

<Warning>
  Ensure the [integration](/build/code) is correctly setup before analyzing the
  experiment results.
</Warning>

<Tip>
  **Need more help?** Contact us via live chat or [email](hello@1price.co) and
  we can set up a price experiment together!
</Tip>